Showing posts with label object. Show all posts
Showing posts with label object. Show all posts
Tuesday, November 30, 2010
blossom
engineered performance
This project was about exploring dual meanings within an ordinary household object. At the beginning, the viewer has a preconceived notion of what s/he is watching, but as the object is revealed, that mentality changes causing the key word(s) (that are displayed at both the beginning and the end of the sequence) to take on a different meaning.
Lessons learned: Have a strong concept and execution will go smoothly. I began the project with many ideas and tried to make all of them work; unfortunately that left things looking muddled and unfocused. Only after selecting one main concept and deeply editing did the piece come together.
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