This project was about exploring dual meanings within an ordinary household object. At the beginning, the viewer has a preconceived notion of what s/he is watching, but as the object is revealed, that mentality changes causing the key word(s) (that are displayed at both the beginning and the end of the sequence) to take on a different meaning.
Lessons learned: Have a strong concept and execution will go smoothly. I began the project with many ideas and tried to make all of them work; unfortunately that left things looking muddled and unfocused. Only after selecting one main concept and deeply editing did the piece come together.
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